The Cubs announced attendances for the weekend were:
- Friday - 40,687
- Saturday - 41,009
- Sunday - 41,406
Also, compare those numbers to the series last year that occurred on July 24-26 against the Cincinnati Reds. Sure, the Reds are another division rival, but they are not the Cardinals:
- Friday - 41,406
- Saturday - 41,364
- Sunday - 41,528
The biggest indicator that Cubs ticket demand is still way down is who was using all of those sold tickets. Saturday's game was about 40% Cardinals fans. I don't think I am exaggerating. There was red everywhere. I got to the game a bit late and was walking up the ramp as Gorzelanny was trying to get out of the early scoring threat. As I walked up, I heard a tremendous cheer and I assumed Gorzelanny had struck out the batter. Then I looked down at the terrace reserved seating area and it was all Cardinal fans and they were all standing and cheering.
The cheers for Aaron Miles hitting the ball over Tyler Colvin's head were almost as loud as the cheers for Starlin Castro's homerun.
Sunday was probably more like 25% Cardinal fans. The main seating area was heavily blue, but the bleachers and terrace reserved sections were dominated by red.
The Cardinal fans always bring a large contingent to Wrigley, no matter how much it costs them to get in, but this year seemed particularly easy. When I spoke to a couple of scalpers and ticket brokers, I found out why. They were asking for face value, which means if you aren't a rube buying on the secondary market for the first time, you can probably talk them down to $5 or $10 under face.
I didn't look at Stub Hub this weekend because I didn't think to write a post about it until during the game last night, but Craigslist had lots of 400 level seats ($70 face) selling in the $40-$50 range. I imagine that the tickets on Stub Hub were probably similar to the street market.
Basically, if you are a Cardinals fan and you wanted to see your mighty Cardinals beat up on the hapless Cubs this past weekend, then you could easily get a ticket. Judging by the amount of red, that is exactly what they did.
So those numbers put up this weekend were definitely a bit soft. Granted, the Ricketts will take it. Cardinal fan money spends just as easily as Cub fan money, so for that series, they probably couldn't have cared less. But it is probably a harbinger of some sparse days to come at Wrigley.
Meanwhile, the rooftop owners are also apparently having some difficulty selling their seats. I got this in my e-mail today:
Generally, trying to sell your product at 68% off is not a sign that your product has been selling well.
Apparently tickets and rooftop seats aren't the only things that are not selling well. According to Al Yellon at BCB, the price of the Cubs Fantasy Camp has also been dropped precipitously. (h/t @talkchibaseball):
The price of the Wrigley fantasy camp, scheduled for August 8-9, has been reduced from $7500 to $3000. Interns were handing out flyers at the ballpark today.
It's hard to believe that the city of Chicago lost out on the Olympic bid with the steady hand of Wally Hayward at the helm running effective promotions like this one.