Last night, I received a very nice letter from Tom Ricketts inviting me to a Season Ticket Holder Appreciation Day:
In the past, the only thing about Season Ticket holders the Cubs appreciated was the money we forked over year after year right after Christmas, so I had to wonder about what motivated such a heartfelt letter and effort going into setting aside a whole day to appreciate us.
Luckily, Aisle 424 is equipped with the latest and greatest technology and I was able to determine that there are subliminal messages hidden on the letter which sheds some light on the motivation:
It's still a nice gesture and I'll probably end up doing it if I can get off of work. I doubt it will influence my decision to buy again next year. If they really gave a damn, this would have been rolled out well before they got worried about all the unsold tickets they are looking at next year. But when else am I going to get to see the PNC Club? They don't include it on the regular tour.
Ivy Chat Chuck gives his take on the letter from the Ricketts:
This letter shows that Ricketts know they are in trouble here. The product on the field stinks and the only way to improve it rapidly would be another huge round of payroll spending. They also know that they already have some big payroll obligations and they still have $425 million in debt that needs to be repaid. One bets they also are going to have to go to their father and explain how the return on investment of 1/3rd of the family's net worth is doing.
His whole post is spot on, and I don't envy the Ricketts kids having to have that conversation with their father.