Waxpaperbeercup to see what friend of Aisle 424, ccd, has been writing about the renovations and advertisement plans in Wrigley, you definitely should. The latest post on that subject includes a spirited discussion in the comments, including a link from commenter, "waiting4cubs," to a story in the Sun-Times by Fran Spielman, City Hall reporter.
The story recounts a number of items dicussed by Tom Ricketts at a luncheon at the City Club of Chicago, and this part caught my eye:
"Ricketts also raised a few eyebrows when he refused to rule out personal seat licenses at Wrigley Field to someday finance renovation of the 96-year-old shrine of Major League Baseball.
“I won’t rule them out only because I don’t know what it’s gonna take to really save Wrigley. It may be a financing option that makes sense for us down the line,” Ricketts said.
“There’s no current thought on doing that, at least any time in the near future. But, I don’t know what all of our issues are and I can’t 100 percent say that that’s always gonna be off the table.”
Back in October as the final i's were being dotted and t's were being crossed on the TRANSFER of the Cubs to the Ricketts, I wrote a post about what we could probably expect from the new owners:
"As the Tribune Ownership Era draws to a close and we prepare for the Ricketts Majority with a Dash of Trib Ownership Era nears, we can start wildly speculating on what the new folks in the big office are going to do with our Cubs.
One thing is for sure, the Tribune never had $450 million in debt to deal with (not on the Cubs side of the business anyway) so one has to figure that the Ricketts family will be looking for revenue anywhere they can find it. I can't imagine that anything is absolutely off the table. If they haven't already started discussing such things, somewhere in a room behind closed doors, they will be talking about Jumbotrons, selling naming rights to Wrigley Field, building an entirely new stadium somewhere, and/or rolling out some sort of Personal Seat License plan."
If you care to see some of what I dug up with my Google machine about other baseball teams' PSL plans, you can read more about it here.
You may remember that back at the convention, Crane Kenney said that the Cubs were not planning on implementing PSLs "anytime soon." In light of the comments by Ricketts, the key to determining when it is going to cost some folks extra bucks just to have the rights to purchase seats will be the Cubs' definition of "soon." My guess is that they define "soon" as "prior to completion of Wrigley 2014 renovations" in anticipation of Wrigley's 100th birthday.