First, let's take a look at the preparations, courtesy of @CubsInsider's twitpics:
Before: Red Marquee
God forbid anything happen that doesn't put a member of the Ricketts family front and center.
After: Purple Marquee!
Wayne, over at The Wrigley Blog, probably sums up the disapproving folks' attitudes best:
Not only are they temporarily defacing the landmark, they are also making sure they do it loudly; promoting and sponsoring it, complete with MasterCard billboards and Valspar paint cans. Because, you see - Wrigley Field isn't just a dandy place to watch a game, she is also a money making machine.
Exactly. Which is why I am very much behind this little endeavor. I am in favor of anything that adds money to the Cubs' pockets that doesn't come from me (whether directly or through the State of Illinois). I am especially behind anything like what the Cubs are doing here, which is completely temporary. This isn't adding luxury boxes or a jumbotron, it is all going to go away after this weekend and if the Cubs get some extra cash from Valspar and MasterCard in the process? Fan-freakin'-tastic.
Besides, the exterior of Wrigley is nothing special anyway. It's bland and ugly. It is covered in crappy chain link fence where wrought-iron and open air used to be:
I think a few blown up photos of football players and helmets actually makes the exterior look better.
See? I don't hate everything the Ricketts do.
Podcast buddy, Adam, has put his own unique spin on Wrigley's new look over on his site. I guarantee you won't feel the purple marquee is nearly as offensive after checking it out.